Things You Don’t Expect To See On A Monday Morning: Bill Gates in a Barcelona jersey raising awareness for World Polio Day
Today, the 24th of October, is World Polio Day, a day meant to raise awareness to a life-altering disease that is close to being eradicated completely. The FC Barcelona marketing department has been putting in the extra hours, creating the More Than A Goal campaign in association with the Bill and Melinda Gates Foundation to help end Polio forever. Seriously though, Barça has been setting the bar when it comes to creating connections with global powerhouses. First the Dalai Lama, then Barack Obama and now Bill Gates? Is it even possible to go bigger than those three?
Anyway, be sure to spread #MoreThanAGoal and #WorldPolioDay on twitter and beyond. Regardless of who you support, we all want to end this.